Makeup

In Spring of 2024, we surveyed 1,000 people who regularly use cosmetics to better understand their daily habits, makeup preferences, and cleanliness. Included in these results was whether or not users know when to throw away makeup to ensure the health of their skin — let’s just say not everyone is...

What do beauty editors, Thrive makeup and elite athletes all have in common? They’re all sweatproof!   To put our upcoming waterproof beauty products to the ultimate test, we enlisted the help of beauty editors at a sweat sesh in New York at Flywheel. Flywheel is famous for their “never...

Celebrity makeup artist Jamie Greenberg created actress and comedian Heather McMahan's gorgeous makeup look at the 66th Annual Grammy Awards on February 4. Inspired to recreate this look at home? Follow these steps to rock award-winning glamour anytime. Step 1: Get Grammy-Worthy Skin The first step is to transform your...

Tightlining, also known as “invisible eyeliner” is the secret to making your lashes look instantly fuller and gives a sexy, smoldering look to the eyes. The press-and-wiggle method is the key to mastering tightlining. You will pull up your eyelid slightly and then deposit pigment not above or below your...

There’s much more than meets the eye when picking the right liner shade to enhance your eye color. We created this eyeliner guide to help you find the perfect shade! Brown Eyes: You can’t go wrong with using analogous shades (colors that are found right next to each other on...

So, what is tubing mascara, and why has it become a go-to for so many beauty lovers? This innovative formula wraps each lash in water-resistant "tubes" for all-day wear without smudging. The best part? It’s super easy to take off. Still, proper removal is vital for keeping your lashes healthy...

We encourage our customers to be a part of our product development process, and when we asked for your help in creating our newest innovation, an everyday eyeshadow quad, the feedback came flooding in — eyeshadow is a very hot topic! Alas, allow us to introduce you to our NEW...

  Get The Perfect Wing Step 1: Locating the outer corner of your bottom lash line, use the Precision Brush Tip™ to draw a line from the outer corn of your eye towards the tail of your brow stopping at your preferred wing length.  Step 2: Now that you've created...

We get it. Cleaning your makeup brushes is a total pain, but washing them weekly is essential to maintaining their shape and removing bacteria that can cause breakouts. Well-maintained brushes also allow for flawless blending and even makeup application. Here’s the DIY makeup brush cleaning recipe we use at Thrive...

  Meet the Woman Behind the Shade: Mieko Mieko is the grandmother of longtime Thrive Causemetics employee Karly Kurata. Throughout her life, she showed strength, tenacity, and remarkable courage. Mieko was born in Japan in the early 1930s. Her mother passed away during childbirth, and her father remarried years later,...

  Nalie is such an inspiration, and an early beneficiary of our Bigger Than Beauty™ giving program. In 2015, Thrive Causemetics Founder and CEO Karissa discovered Nalie through social media, and they felt an immediate connection that quickly transformed into a close friendship. Nalie was diagnosed with breast cancer at...

  Riji Raja is the founder of Affirmation Darling, a brand created to help others feel empowered, confident, and inspired to follow their dreams no matter their life situation. In 2016, Riji moved with her husband to Los Angeles to pursue a career in acting and quickly faced the adversity...

  Ruth is the mother of Jamie Greenberg, a celebrity makeup artist and a friend of Thrive Causemetics Founder and CEO Karissa. Named after a kind, funny, positive lady who was truly unique and had a love for life, this shade was made in honor of Jamie’s mom, who passed...

Primers are typically thought of as a base for makeup that holds product in place and boosts its wear time, but a powerful primer can offer so much more. Depending on what kind of makeup finish you’re looking for, different primers can go beyond being just a base, and help...

Shine your brightest with Brilliant Eye Brightener™ Thrive Causemetics is thrilled to team up with Marvel Studios’ The Marvels, in theaters November 10, in our most powerful collaboration yet, to introduce the exclusive The Marvels | Thrive Causemetics Brilliant Eye Brightener™ Set. This limited-edition collection is a tribute to the...

The world of luxury cosmetics is comprised of chic, black packaging and for good reason. Neutral shades like black or white create the perfect canvas to highlight the gorgeous color cosmetics shades we in the beauty world work so hard to develop. Then why, you ask, did we choose turquoise,...

Tired of smudges, streaks, flaking, and your mascara letting you down by mid-day? We hear you. Enter tubing mascara — the beauty innovation everyone’s talking about. Unlike traditional formulas, it wraps each lash in a unique way for a long-lasting, flake-free finish. Thrive Causemetics® has become a trailblazer in this...

Long, voluminous lashes are one of the go-to ways to bring out your eyes, making them one of the most coveted looks in beauty. The majority of mascaras claim to lengthen and define lashes. Though most American formulas make lashes stand out by coating or painting them with color, a...